A free audience-source audit · Conferral Metrics Standard v1.1

How much of your business arrives granted?

Your analytics measure captured attention — clicks, impressions, sessions. Nothing standard measures the other kind: customers who arrived because someone conferred you — a referral, a return, a recommendation, a search for you. Tally your last 20 customers below and get your Granted Share and your Rent Index — the two numbers that reveal pricing power and whether the demand you have is one you actually own. Free · two minutes · nothing leaves your browser.

Zone 1 — The last-20 tally

Your last 20 customers — how did each first find you?

One tap per customer. Work from your most recent and go backwards. If you can't place someone, row 11 is there so you don't have to guess.

0 / 20 customers tallied tally at least 10

Can't place someone? Row 11 exists so you don't have to guess — honest unknowns beat flattering guesses.

Optional: sharpen two numbers

Of the customers you tallied, how many were referred by an existing customer?

Sharpens R. Defaults to your referral row; adjust if you know it more precisely.

Of every 100 referred / warm leads, roughly how many buy?

Of every 100 cold leads (ads, outreach), roughly how many buy?

Rough is fine — the result will say it's rough. Both fields needed to unlock the Conferral Premium.

How did you produce these counts?

Pulled from records / CRM Asked customers directly From memory

Tally at least 10 and choose a method — a share of 6 customers is a mood, not a metric.

Zone 3 — Your result

Owned (granted & yours) Rented (granted, leased) Contested (won cold)

Granted Share

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