Conferral Theory · Diagnostic Instrument No. 1

Your funnel has a trust ledger. Find out if it's overdrawn.

Every email, page, and pitch is either a deposit (real value given) or an ask (a request made). Ask before you've deposited enough, and people leave — not because your offer is bad, but because the ledger is. Map your funnel below and get your Overdraw Score in about two minutes.

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01

Where this ledger starts

Two taps. The first one changes the scoring; the second sets the frame.

When someone enters this funnel, they are mostly…
This ledger covers…
02

Build the ledger

List your stages in order, first touch at the top. Then tag each one. Three stages minimum, twelve maximum.

The deposit test: would this stage be worth their time even if you never asked for anything afterward? Yes → DEPOSIT. No, it mainly requests something → ASK. Genuinely both → MIXED.

More on tagging

A "free" PDF that exists to harvest an email is MIXED, not DEPOSIT. A receipt is neither — leave it off the ledger. Merge minor steps: a ledger has entries, not keystrokes.

Honest tagging is the whole instrument: this score is only as true as your tags.

StageFirst touch → last

Twelve is the ceiling — merge minor steps. A ledger has entries, not keystrokes.

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Rung two

The Full Ledger Report — your funnel, corrected

Your free result found where the ledger breaks and gave you one complete fix. The Full Ledger Report develops everything else it found — every "also on the ledger" item diagnosed, your funnel resequenced stage by stage, and a first-7-days list specific enough to hand to a VA. $39 · PDF within 48 hours · human-reviewed. If it doesn't show you something worth multiples of its price, reply and say so — full refund, keep the report.

Get the Full Ledger Report →

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Reports are produced with AI assistance under a fixed methodology and human-reviewed before delivery.

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